Google Reputation Management is easy to sell because it is easy for business owners to understand the impact on their business. Businesses that are registered with Google My Business get a special box in the search results (see image on right). It prominently displays reviews and review snippets. However, if your business has negative reviews, Google is broadcasting this to the world. So anytime someone searches the name of the business, the first thing they see is how lousy they are. Talk about scaring away customers.
The company on the right has negative reviews, a poor composite score (2.8) and the review snippets solidify their “awful” service. Any energies they are putting into marketing are failing as soon as the user sees their listing. In a world where shoppers have been trained by Amazon to check reviews, you know they are checking your reviews.
By signing up our clients on a several month long reputation campaign, we can generate reoccurring revenue. With a few clicks, we can repair their reputation. Set it up to drip out the reviews over time and simply cash the checks.